Clubhouse Club Changes
Club Approval Process
Change
As of two weeks ago, active users on Clubhouse were allowed to make clubs directly in-app. Previously, clubs were only approved in small batches through a manual off-app submission form. This led to an ecosystem in where there were relatively few clubs.
Effect
People that used to spend time in larger clubs are now creating their own clubs. This is leading to smaller room sizes. This is also causing the rooms of larger clubs to have reduced audience sizes from their numbers relative to several weeks ago. Users are now taking initiative to grow their own environments. Infighting is also an aftereffect as varying interests are leading some larger clubs and early influencers to fight for control of audiences.
Club Invitation System
Change
The other change involving clubs comes from the invitation system. Now clubs can be listed as the invitee for new users instead of a user. On that note, I received invites for the Marketing Meta club on Clubhouse. It is available to anyone who is a subscriber to my newsletter. Message me if you are interested. Early subscribers to this newsletter will get preference over later ones in the event of excess demand.
Effect
This now allows for club branding. Think of it as the equivalent of Harley Davidson tattoo. Previously, one would see the face of the person who invited them. Now, they can potentially the image of the club that invited them. Effectively, users now serve as a walking billboard for the club. For better or for worse. Bad actors invited by a club will taint the reputation of the club that invited them. Likewise, positive people will elevate the identity of the club that served as the inviting party.